Having recently attended a conference with North America's leading real estate agents, I thought it appropriate to share some of the key learning experiences and to restate my continued commitment to you as my client, in offering the highest level of service excellence.

If we look at competition in the marketplace, we see that competitors are not simply limited to other realtors, but include other companies such as Ritz Carlton, which are bringing the overall standard of service excellence to higher levels, and along with that, elevating consumer expectations.

To remain competitive, my commitment is to offer buyers and sellers the highest level of service.

Service is about professionalism; intelligent advice; courtesy; great attention to detail; rapid response; and an ability to anticipate and meet client needs.

My client-centred goals are:

1. make your home sale or purchase a good experience
2. deserve your repeat business
3. earn your trust so that you will refer me to your friends, family, and co-workers

High Tech & High Touch
Without question, the Internet and computerization have changed the face of our business over the course of the past five years and will continue to do so at a tremendous rate of change.

Several years ago, I made a financial and business commitment to continued and ongoing investment in computer technology. At my office, high-speed DSL computer lines connect to my laptop in an increasingly "paperless" operation.

Having worked in the banking industry for many years, I realized the value of utilizing sophisticated computer systems and software programs in meeting the information needs of my clients. Several weeks ago, I set up an advanced home office system in order to duplicate the technology of my company office equipment, and to provide enhanced service beyond traditional office hours.

Through my webmaster, I constantly update the information and listings on my website; aiming to be as current and insightful as possible, bringing forward full virtual tours and Internet listings at the "click of your mouse". Email, voice mail option, pager, 24-hour live receptionist, and cell phone are all available for quick access in meeting my clients' communication needs, at their convenience, and on their schedule. Of course, face-to-face meetings, telephone, and Canada Post mail complete the service.

Selling In the Year 2000 & Beyond
Selling in real estate is based on knowledge and advice, not pressure and hype.

My parents always said that "education is one thing in life that can never be taken away." For me, the latest addition to this lifelong learning process occurred when I recently attended the conference in San Diego, to better myself as a Realtor.

Anyone can place a "for sale" sign on your front lawn and anyone can show a buyer through a house, but our value to clients, as realtors, is to advise them on all aspects of the purchase and sale process. Buyers need to rely on their realtor for sound advice on financing, negotiation, location, economic trends, long term trends, mechanical elements of a house, and so on.

Concierge Style Service
I invite my clients to contact me after they have settled into their home for:

1. references on tradespeople
2. advice on renovations that will allow homeowners to recoup the greatest return
3. assist clients with their senior parents in housing options
4. advice at mortgage renewal time or a second opinion on the terms and repayment options offered by their financial institution

If you are looking for a Realtor who is committed to offering you this level of service, I would be delighted to hear from you.

Also, if you have any suggestions to better improve my website and/or my service, please let me know.

* not intended to solicit properties currently listed for sale